If you’re a website owner (whether it is a blog, online store or photography site), you’ve probably received dozens of emails from SEO companies offering their services to help you increase your site's organic traffic (i.e. Google). Google as we know is the holy grail of all traffic sources. Once your site has ranked well on Google, you’re almost guaranteed a consistent traffic flow without having to put forth significant effort in marketing and driving users to your site.
There are two ways in which most SEO companies will offer to help you – optimize your site and link building (we’ll get to this in the second part of this series). Optimizing for SEO is not that difficult, and most the work you can do it yourself. If done consistently and correctly, you will start seeing a positive impact to your traffic over time. We’re saying over time because SEO isn’t a quick on-time project. It’s ongoing work that will help set your site up for traffic success in the long run.
Here are four easy ways you can optimize your site right now to improve its SEO:
1. Diversify Your Post Topics
If you’re a fashion blogger, most of your posts will consist of a single outfit. Unless you’re wearing something that many people are searching for, it may be difficult for your post to garner lots of organic traffic. Instead, you should try to incorporate other types of fashion posts that have a more generalized theme or topic that people are actually searching for. How do you know which topics people are searching for? We’ll get to that in #4. Here are some examples of topics specifically for fashion bloggers:
- Roundups - Top 10 Dresses To Wear This Fall, 5 Stylish Boots That Won’t Break Your Budget, 30 Maternity Outfits for Petites
- Product Reviews – Never underestimate the power of a thoughtful, honest product review. People love them and so do search engines.
- Tutorials – 5 Ways To Wear Denim Jackets, 5 Interesting Ways to Wear a Scarft, etc…
2. Name Your Photos With Relevant Keywords
Do you know that Google ranks photos, and often show them in the results even before the text results? This is a huge advantage for fashion bloggers or photographers whose site is mainly photo based. For this reason, it is absolutely imperative that you name your photo filename and title tag with strategic and descriptive keywords to help Google understand what it is and can include them in the search results. For example: if you search for “Petite Maternity Style” on Google, you will see that our founder, Alina has two of her photos in the top five results back to back.
If you’re using Wordpress, in the editor when you insert an image into your post, you should have the the option to provide a title, please don’t forget this step. Here are some ideas to name your photo files. Also if you are wearing a popular designer brand, include the brand in both filename and title tag.
- Instead of green-dress.jpg, try green-maxi-dress-chiffon-petite or how-to-wear-a-skater-green-dress
- Instead of satchel-bag.jpg, try coach-fall-satchel-bag.jpg or blue-leather-satchel-handbag.jpg
3. Include Meta Data Tags In Every Page
Meta Data give search engines a quick way to summarize your blog posts and pages, and know what they’re about. For each post, make sure you provide a concise, clear description for the Meta Data Title, Description, and Keywords. If you have Wordpress, download SEO by Yoast. By far, it is our favorite SEO plugin and it’s free. Yoast allows you edit the meta data tags directly in the blog post editor.
4. Plan Your Posts Strategically
If you ever wonder if what you’re writing about is what people are searching for, you can use Google Adword Planner to gauge search traffic on a certain keyword or set of keywords. One thing to keep in mind is the larger traffic volume aren’t necessary an advantage. For example, if over a million people search for a topic you’re writing for, the chances of getting ranked top for that keyword would be rather difficult since you will be competing with many established websites. Instead focus on keywords that have medium traffic (in the thousands).