Fashion photography often appears as though it’s in the realm of only the elite, using high quality, expensive camera and lighting equipment, and a state-of-the-art studio to shoot in. But the truth is far from that, with lots of fashion bloggers shooting their own images using entry-level cameras, and the capabilities of post-processing allowing you to add lots of stunning effects afterwards. If you’re thinking about starting out in fashion photography, here are 6 misconceptions about the industry revealed.
- You can only take great photos with an expensive camera and lens
While professional level cameras and lenses are a notch above the rest when it comes to image quality, that doesn’t mean that an amateur or entry-level setup can’t still produce great photos. The technological advancements in recent years mean that most DSLR cameras offer high resolution images and plenty of creative capabilities, and if you know a few post-processing tips and tricks, you can add that bit of flair to your shots afterwards.
- Using a reflector will improve your photos
Whether you’re working with natural or artificial light, a reflector can be a great tool to help bounce, diffuse or flag your light source. But it’s not an essential element of fashion photography and impressive images can still be created working with the light in its unrestricted state. You can utilize beautiful backlighting, or illuminate your subject with the low setting sun front on, creating stunning whimsical portraits without the use of reflectors.
- You need to work with a professional photographer
There are plenty of fashion bloggers out there who shoot their own images, and with a tripod and remote shutter release there’s the freedom to be your own photographer. Experimentation is the key, and when you are behind (and in front of) the lens, you have full control to create exactly what you want. Think of it as a sophisticated “selfie”!
- You shouldn’t take photos during peak sunlight
It’s no secret that the early morning and late afternoon produces the most atmospheric and flattering light for portraits, but that doesn’t mean that you shouldn’t shoot during the middle of the day all together. If you are wanting strong contrasts or defined shadows in your images, then the midday sun will create this naturally, and for muscle or facial definition in portraits, strong lights illuminating your subject will do the job.
- You need to take lots of shots to get the best photos
Taking more shots will give you more images to work with, but quantity over quality does not translate into the best photos. Take the time to setup your shoot so that you come away with high quality shots, illuminated with the lighting ambiance you want. Then you can apply any tweaks or additional effects you desire during your post-processing.
- Editing is overrated
There are few professional photographers out there who don’t edit their images, and in today’s world post-processing has become as important as the shoot itself. Don’t be afraid to edit your images and experiment with different effects, and if you’re not sure where to start, there are lots of great Lightroom presets out there that will give your fashion shots that extra special something with one simple click.
With an understanding of lighting conditions and a few Lightroom presets to work with, you too can produce stunning images.